如何监控竞争对手以提高转化率

听听这篇文章 任何利基市场都存在竞争。对于任何企业来说，这都是一个不可避免的挑战。 但拥有竞争对手有一个积极的一面：你可以从他们身上学到很多东西。 这就是您发展和创新业务的方式，必须不断向竞争对手学习并跟上竞争对手的步伐。 本文概述了一种学习转换社交媒体流量的具体策略：监控竞争对手。 1. 如何识别和监控你的竞争对手 当进入利基市场时，您可能很了解您的主要竞争对手。在谷歌上搜索你的目标关键词会给你更多的想法。搜索时，做笔记。从一开始就组织起来将为您节省大量时间。 SproutSocial 有一个简洁的电子表格模板，可以帮助您让竞争对手井井有条。 Sprout Social 竞争对手电子表格模板 保留电子表格可以使其更具可扩展性：在扩展团队时，您将能够轻松地将数据交给新的团队成员。

您可以将电子表格扩展到社交媒体之外，还可以通过创意 CTA或链接获 电话数据 取方法来记录竞争对手。您的电子表格越集成越好，因为没有营销渠道是孤岛。如今，从链接建设到转化优化的一切都可以帮助或破坏您的最终结果。 向电子表格添加更多帐户时，请将竞争对手的名称添加到社交媒体监控工具中。Awario是一个品牌监控解决方案，您可能会发现这里很有帮助，因为它使监控组织得非常井井有条： 您可以将提及的内容组织到警报中，同时在仪表板上保留“大局”视图 您可以选择数据源并保留所有数据源（包括 Twitter、Facebook、Pinterest、Instagram、Youtube、Reddit、新闻/博客和网络） 您可以在“收藏夹”中添加提及（这是我最喜欢的功能，因为它使我的团队井井有条）以跟踪最重要的功能 阿瓦里奥竞争对手 一旦您的电子表格运行并监控仪表板设置，您就可以继续了解数据： 2.跟踪你更大的竞争对手并围绕他们建立你的社交媒体编辑日历 策略：研究竞争对手的导航查询，并根据您的发现制定社交媒体活动。



那个占据大部分市场份额的大品牌？这些人可能不是你应该想要消灭的人。他们的客户不太可能寻找更小的替代品，而且无论如何，该公司有资金、声誉和影响力来关闭你。 这并不意味着您不应该关注。你的巨大竞争对手能为你做的就是提供大量的数据。 虽然使用您自己的数据可能还不是那么容易（如果您刚开始，则没有太多可分析的内容），但您每分钟都会搜索和讨论更大、更成熟的竞争对手。 博客横幅图片 B2B 营销变得更容易。 B2B 内容、影响力营销和潜在客户开发研究策略所需的一切 现在下载（在新窗口中打开链接） 将你最大的竞争对手的名字作为你的关键词：研究它的背景、问题和情绪。寻找可以用于自己营销的角度： 请查看我关于关键字研究的文章，了解如何研究您的利基和导航查询（包含您或您竞争对手的品牌名称的查询）。

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